Lucky BNP Paribas MasterCard Cardholder Drives Away with a BMW 3 Series

Cairo, Egypt, October 2009 – BNP Paribas Bank in collaboration with MasterCard Worldwide announced the Grand Prize winner – Mr. Mohamed Adel Dessouky – of its latest consumer campaign. The campaign, which ended in August 2009, gave BNP Paribas MasterCard cardholders the chance to possibly win a BMW 3 Series each time they made a purchase of EGP300 and above using their credit card.

Ms. Maha Al Sayed, Head of Retail Banking, BNP Paribas Egypt said; “Our diversified portfolio of products caters to the needs of all consumer segments and social groups. In line with our continuous efforts to be the best bank that offers retail banking services, we collaborated with MasterCard to launch this campaign to showcase to consumers the benefits of cards over cash. This successful campaign has given one lucky customer a once in a lifetime opportunity to drive away in a luxury car. ”

“Today, we see the conclusion of yet another successful campaign that is aimed at further highlighting to consumers the great benefits and privileges that come when using their MasterCard card,” said Magdy Hassan, vice president and country manager, Egypt, MasterCard Worldwide. “We are delighted to have worked with BNP Paribas on a campaign that has benefited a MasterCard cardholder in Egypt.”

The campaign was supported by an integrated marketing communications platform which included outdoor billboard advertisements at key strategic locations, as well as, radio and print advertisements. Moreover, cardholders were also able to learn more about the campaign and the BNP Paribas MasterCard card through online advertisements placed in social media websites such as Facebook, Hotmail, Contactcars, and Masrawy.