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bebe – Debut of In-Store Redesign in Mirdif City Center



Filed under : What's UP

unnamedbebe, the alluring and timelessly sexy bridge fashion brand, is thrilled to debut its new international in-store design concept at its Mirdif City Center store. Proudly showcasing the brands revamped new look; the label also marks this grand moment as its latest venture into the pedestal of high-end luxury.
The new design elevates the ambiance of luxury, femininity and sophistication. Boasting an elegant mix of Italian fixtures and midcentury silhouettes that intricately heightens the atmosphere of the bebe store, the label now presents a whole new pedestal of style to its clientele.
“We truly value our esteemed bebe clientele, and would like to offer them a special shopping experience in a unique setting” says Shabnam Hashir, Regional Brand Manager of bebe Arabia. “Whilst shopping for cocktail dresses, work wear styles, or a more casual outfit, the customers experience is enhanced with expert in-store stylists, trendy music, and detailed décor.”
Moreover, in order to accentuate the experience, metal lattices and smoky glass have been used for the main storefront to create the edgy mood of the store. Diamond shaped metal-work repeat throughout the store in merchandising fixture designs, ceiling elements and decorative wall finishes.
Perimeter wardrobe units, lined with soft fabric, introduce a sexy sophistication. The accessories units and layout offer a whimsical touch, reminiscent of the vintage feminine vanity table. Furthermore, elements of homely designs make the shopper feel at ease. Antique style mirrors and textured metal finishes add romance to the shoe and accessories area. Whilst soft seating and use of innovative video display technology create an upscale lounge setting. Lastly, handcrafted gold tile and metallic reflection from the ceiling panels add energy to the overall feel in the store. Top notch audio and graphics complete the special experience of shopping at bebe.

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