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El Chico Egypt Hosts Mrs. Mexico Universe, Yezenia Navarro!

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dsc_3419El Chico restaurant, founded by “Mama” Adelaida Cuellar in Texas 1926 to pass on Cuellar’s family recipe of Mexican favorites, has finally re-opened its branch in Egypt in Cairo Festival City after a five year closure.


In a day packed with beauty, Former Mrs. Mexico Universe, Yezenia Navarro paid a visit to El Chico to create awareness about the re-opening of the restaurant aiming to be the market leader in Egypt in the Mexican food industry by offering customers a hearty experience.


dsc_3410By hosting the renowned Mrs. Mexico Universe, the restaurant managed to create awareness and excitement about the brand across various channels. As part of the event, Mrs. Mexico Universe Yezenia Navarro was bestowed with a money giveaway worth of $ 2,000. The beauty queen donated the money to charities; half of it went to 57357 Hospital for Cancer and the remaining amount was dedicated to Magdi Yaqoub Foundation for Heart.


El Chico’s franchisee partner is Saleh Bin Lahej Group (SBLG) which is operating 5 casual-dining restaurant brands, namely Chili’s, Romano’s Macaroni Grill, El Chico, Cantina Laredo and Joe’s Crab Shack. Commenting on the inauguration, Mr. Mohammed Saif Al Delail, the Chief Executive Officer of SBLG “Hospitality Division” said, “El Chico is a restaurant with a legacy and we are proud to be associated with the brand which not only helps the SBLG expand its portfolio but also aids in providing more job opportunities to town. The core mission, however, is to provide discerning customers with improved food experience on the whole.”


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