Monday, December 18

Dubai Shopping Festival Street Runway on BEACH!

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By local models trained to international standards and with gymnastic equipment used as props; the popular Street Runways event made its second appearance at Dubai Shopping Festival (DSF) with Thursday night’s active wear fashion show, held at THE BEACH.


Hosted by influencer Dana Wolley, the show featured a range of curated outfits for fashionistas from GAP Fit, Patrizia Pepe, s*uce ON-SEA, Roberto Cavalli Gym, Adventure HQ and Glassing among others. The unique ‘Active & Cruise’ show was a great opportunity for shoppers at the mall to see all-new looks for women’s beach, sport and casual wear.


The Street Runways are high-end fashion shows that take place at selected locations in the city. What makes them more than just a show. Fashion is on display, but the city’s locations are the stars! A delegation from the Azerbaijan Ministry of Culture and Tourism was in attendance as VIP guests of this year’s special DSF event.


Two Street Runway events are still to come this year, and both are open to the public and are to provide audience with different style to suit brands and clothes that will be on offer. The Gold Souq (17th January) is a great location to make everyone think about the traditional styles often overlooked with the ‘Twist in Time’ edition; and CITY WALK  2 (25th January) will promote the ‘Urban Trendy’ attire that will be on display.


DSF 2017 is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism). The festival runs until 28th January under the theme ‘Shop. Win. Celebrate’, offering residents and visitors the opportunity to experience the best in shopping, winnings and entertainment at the longest running festival of its kind in the world.


For full details of the calendar of events at DSF 2017, visit:


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