Avon, the world leader in direct sales of cosmetics, recently participated at Cairo Fashion Week, which was launched at Fairmont Heliopolis Hotel. As the Official Makeup Partner, Avon provided a comprehensive array of its world-renowned products to Cairo Fashion Week makeup artists for application on the models. As an extra benefit, the makeup artists got to receive the premium makeup as a complementary gift from Avon.
“Participating in industry events is one of the ways Avon is able to remain on top of the latest trends, setting the tone for our upcoming and seasonal product lines and launches,” said Barbara Castioni, Marketing and Sales Support Manager Egypt & Business Integration Manager Saudi Arabia. “Collaborating with Cairo Fashion Week as the Official Makeup Partner provides us with a great opportunity to meet the trendsetters and trailblazers of the local and regional fashion scene, showcasing the diversity of our exceptional makeup ranges.”
Moreover, Avon had a booth in the outer room of Cairo Fashion Week’s venue where it offered over 200 makeup gifts to VIP guests, in addition to featuring live makeup demos over the course of the event.
As Avon celebrates its 130-year anniversary this year, the company has spearheaded activities to support female empowerment though its Beauty for a Purpose initiative. Avon’s purpose is to create a world with more empowered women – by providing an earnings opportunity that helps them achieve independence through economic advancement. Beauty for a Purpose provides support to causes that impact women. To date, Avon has donated nearly US$ 1 billion toward ending breast cancer and domestic violence around the world.