Making it the first ever Chinese electronics brand to sponsor FIFA World Cup, Hisense was announced official sponsor of the 2018 FIFA World Cup Russia. As an official World Cup sponsor, the brand will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup TM, reaching more than 200 territories in the process.
Hisense Group President Liu Hongxin sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. “Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships. We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and we believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of.” Commented Liu.
Hisense will offer its technical expertise and products throughout the 2018 World Cup, while also engaging in a joint research and development (R&D) initiative with FIFA to further push the boundaries of display technology. FIFA Secretary General Fatma Samoura said: “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow.”