HMD Global, the home of Nokia phones, unveiled a new generation of Nokia smartphones; setting a new standard in design, quality and user experience throughout the range. The highly anticipated global portfolio features three new smartphones. The new Nokia 6, delivering performance and immersive entertainment in a premium and extremely robust design. Nokia 5, an elegant smartphone that fits perfectly in your hand. And Nokia 3, which delivers an unprecedented quality at an affordable price point. The new range of Nokia smartphones all run Android™ Nougat and offer a pure, secure and up-to-date experience and will all feature Google Assistant. Today also sees the return of a modern classic; the iconic Nokia 3310, reborn with a modern twist on design.
The family of products announced demonstrate a belief that every consumer should have access to premium quality, not just those with high end flagship devices. Combined with a thoughtful design philosophy that focuses on improving the smartphone experience at every level, each technical component has been carefully considered and integrated into the phone design to have the biggest benefit on consumers’ daily lives. Drawing on the hallmarks of the Nokia phone heritage of quality, simplicity and reliability, the range is designed for a new generation of fans.
“Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans. Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.” Confirmed Pekka Rantala, Chief Marketing Officer of HMD Global.
With a commitment to deliver pure Android, users can expect a simple, clean and clutter free experience. The new Nokia smartphones feature Google’s most recent innovation, the Google Assistant, building further on a great Android experience. It was also announced that the world-renowned game Snake will be snaking its way back into people’s hearts with a new version available to play on Messenger, part of Facebook’s Instant Games cross platform experience. The new free Snake game is designed to be played with groups of friends making it even more playable than the first time around.
“Nokia phones stir real emotions; people know them for their beautiful design and craftsmanship, together with a built-to-last quality that you can rely on. Our new portfolio combines these classic Nokia hallmarks with a best-in-class Android performance and a new level of craftsmanship. For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand.” Announced Juho Sarvikas, Chief Product Officer of HMD Global.
“Nokia has been one of the most iconic and recognisable phone brands globally for decades. In the short time since HMD was launched into the market, the positive reception we’ve had has been overwhelming; it seems everyone shares our excitement for this next chapter. Today’s consumers are more discerning and demanding than ever before and for us they will always come first. Our efforts in bringing together world class manufacturers, operating systems and technology partners sees us proudly unveiling our first global portfolio of smartphones with a Nokia soul, delivering the very best experience to everyone.” Added Arto Nummela, CEO of HMD Global.