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Magnificent is a lifestyle magazine with the aim to enhance all aspects of Egyptians’ lifestyle. It is published under the registration no.34013, UK.ISSN no.1687- 790xs

Target Audience: Adults (A & B+ class)

Age : Grown-ups and Young Professionals

Gender :  Males & Females

Size :  24.5 * 34 cm

Distribution : Cairo, North Coast, Alexandria, Hurghada, Sharm El-Sheikh.

Circulation : 10,000 copies

Moreover, Magnificent is the only magazine in the region with a website where you can go through all the pages of the magazine and even read it online which makes its readership past the actual printed copies of 10,000 copies to reach hundreds of thousands of readers online.

Readership : Magnificent is read by different members of the family which makes its

readership 5 times its circulation.

Sections:

We provide a top class magazine of the best quality with various sections:

1-     What’s Up                            (Keeps you updated with the latest in all aspects)

2-     Happily Ever After                (Weddings & Relationships)

3-     A Macho Thing                     (Pieces dedicated for men and their interests)

4-     Look & Live                           (Beauty, Fashion & Decoration)

5-     Career Coaching                   (Tips to upgrade your qualifications and career life)

6-     Joie de Vivre                          (Ideas for a better life)

7-     Sound Body, Mind & Soul      (Health & Fitness)

8-     Apples of Z Hearts                 (Parenthood)

9-     Hot Spots: In & Out                (Hot places and sites inside and outside Egypt)

10-  Media Corner                         (Celebrities, Movies, Songs, Books)

11-  Speak Ur Mind                       (Honest reflections from within)

12-  Tech stuff                               (Cars, Mobiles, Computers, Internet)

Coverage & Sponsorship:

Magnificent sponsored and covered numerous events for a number of renowned establishments such as:

-               AIESEC: The international platform for young people to discover & develop

their potentials.

-               EJB. KEY : The Egyptian Junior Business Association (EJB) with over 500

highly successful members (Businessmen & women from all

sectors of the Egyptian economic arena representing more than

270,000 employees)

-               Rotaract: A Rotary-sponsored service club for young men and women aging

18    : 30

-               DDA: Amr Diab’s Concert in Golf Porto Marina with hundreds of copies of Magnificent

distributed through this major summer event.

-               Amazon Entertaiment: TIESTO’s White Party, North coast where Magnificent gave

hundreds of copies away to the VIP guests of the concert.

-       Media Hatem Salem: Reaching out to 40,000 visitors while acting as the official media

sponsor of the first of its kind -in Egypt and Middle East- “Salon Du Chocolat”

-               Arab Environment Association: The organizer of UN-sponsored World

Water Days in Egypt

-               Formula Al-Ahram Motor Show: The well-known automotive show held

under the umbrella of the reputed Al-Ahram establishment

-               La Casa: Egypt’s premier home and furniture show

- Interbuild: The largest annual construction event of MENA region

-               Alex Fest: The international youth-organized cultural festival of Alexandria with 100

Cultural events of artistic, theatrical, sport and music activities held in Bibliotheca

Alexandrina and Alex prime cultural centers and social clubs.

-               SCOPS: Students Conference on Pharmaceutical Studies.

Feedback on distribution

Here’s an excerpt of Silvia Adel’s; Starbucks’ Field Marketing Specialist, e-mail when we asked about copies sent to Starbucks’ branches: “the copies were taken on the spot from our customers; we will need to exceed the issues in each store next issue.”

And that’s of Riham Shafik; Cilantro’s Marketing Manger on the same subject “We’ve already distributed 250 issues in all branches of Cilantro but when you go you find it’s finished because our clients pick it up. You can give us more copies to distribute“

Feedback from our readers:

Hi everyone at Magnificent magazine, my name is Tony Colley I am an English man opening 2 restaurants in Cairo in the next two months. I have just read your magazine for the 1st time and enjoyed it very much; I would be very interested in stocking Magnificent in my restaurants, one in Zamalek and the 2nd in Heliopolis.

I have to admit the magazine is improving VERY fast and every issue is a BIG leap forward, from layout to content to quality. I really admire your work, and I do believe it is actually going to reflect more & more on your distribution numbers. Keep up the good work, the good is yet to come.

Khaled Salem

My name is Sherrie Abd El Wahed. I am 24 years old and I graduated with a 2:1 BA, reading English from Queen Mary University of London. Doing my research on your company, family in Egypt have recommended your Magazine to me several times as a possible employment opportunity due to it being so renowned and successful with its readers.