Tuesday, October 17

Bourjois Creates The New Volume Routine

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bourjois-model-visual-mascara-volume-revealWhat If You Had More Lashes Than You Believed?

Actually we cannot see them all! The small, thin and transparent lashes at the inner corner of the eye, invisible to the naked eye, and those hidden…. by others. Bourjois creates its first mascara that reveals women’s lash potential volume. Every single lash volumised without exception! Clever and convenient, it allows you to coat all lashes and will become women’s new weapon of seduction.


Volume Reveal offers a unique combination:
– A zoom X3 mirror to reveal all the lashes

Women didn’t dare dream of it… A mascara integrating a panoramic magnifying mirror! Place it just below the eye when applying the mascara, and let’s discover with incredible sharpness and precision all the lashes you have, including those usually “left behind” and not coated!

86% of women who have used Volume Reveal found that the magnifying mirror helped to reveal all eyelashes, even the smallest. (Test conducted on 103 women)

bourjois-volume-reveal-group-shot– A lash catching brush to volumise every single lash

Ingenious and easy to use, Volume Reveal lash catching brush draws a thick and velvety fringe of lashes from the very first stroke.

A combination of 2 technologies:
– A soft elastomer texture that effectively catches all the eyelashes, even the shortest.
– A double row of two different heights of bristles to reach all the lashes and volumize them from root to tip.

83% of women see their lashes thickened* (Test conducted on 103 women).

– The ultimate Parisian chic…

Clever and smart, with a high quality and premium packaging, Volume Reveal will become the must have handbag beauty ally of all Parisian Women! … Slender lined, in an intense glossy black colour, its faceted triangular shape prevents it from rolling when placed up or down. This ergonomic shape enables the easy gesture of holding the magnifying mirror in one hand and coating the lashes with the other.


Classic or waterproof, Volume Reveal embodies this dense and deep black that enhances all the colours of the eyes. Volume is magnified and the eyes are… magnetized.

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