Christmas vibes were sprawling all over Cairo Festival City with their pinnacle of Christmas events Jingle Jam taking place for the second year in a row. In a snugly and comfy atmosphere, guests got to enjoy the festivities of carnival games and live entertainment, in addition to a gifts shopping bazaar and an appetizing food market. Last but not least, a live Christmas tree decorating had everyone fully engaged in the joyous spirit of the season!
The highlight of the day was a startling performance of 45+ performers “Better Life” Band that thrilled the audience with cheerful music for all ages and categories. As for kids, they were pampered with a special play area where they enjoyed creative activities and fun-filled games, while watching 30 real Christmas trees getting decorated live!
Prime brands presented lots of surprises, activation and fun including Huawei who presented the new “Mate 10 lite” as the official device for the event, Emirates NBD Bank; the official bank that offered charity and CSR activities through the “Exchangers”, and Homeworks who presented a new experience for home improvement and lifestyle. Not to motion Fit & Fix & Smash Academy who kept the dynamic mood through several sports, giveaways and fun activation.