Coach has announced launching its new global campaign for Spring 2018 collection with a range of images that capture the tenderness and the toughness of New York City. The heart of the Spring 2018 collection are Artist Keith Haring’s iconic illustrations. Haring had an accessible and democratic approach to art, as it is based in New York City. He also has inclusivity, which is an ethos that Coach has long stood for, and his bold graphics made use of Coach’s iconic leathers as its natural canvas.
Coach Women’s Collection
Women’s ready-to-wear new collection echoes a sense of tomboyish femininity through silk and lace-trimmed slip dresses that shine and sparkle, satin bomber jackets with rose gold rivets, and antiqued crystals on sheer tees.
The nostalgic and feminine elements are mixed with the brand’s shearling, glitter Western booties and leathers. This season’s bags for women include the Mailbox and the Camera Bag as re-edition of an archival Coach style, which was first introduced in 1972.
Men’s collection is relaxed with outerwear contrasted with cheeky Hawaiian print shirts, soft suede jackets, and Keith Haring graphics mixed throughout. The season’s key bags include the Bleecker backpack and Metropolitan Portfolio.