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Halloween’s Tricks & Treats at Sodic’s Westown Hub!

Over 7,000 visitors enjoyed a hair-raising Halloween experience This year at Sodic's Westown Hub. Accompanied by a series of live entertainment shows, kids and grownups enjoyed special Halloween daytime fun as they were walking through the Pumpkin Farm, Ghost House,  Witch Hat Canopy and even Spiders Inn. The huge crowd took part in many other activities like family portraits at the witch house, face paintings and special visits to the Haunted mansion. It was one exceptional day to remember

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp, and Calvin Klein Fragrances, a division of Coty Inc., announced today that actress Margot Robbie will be featured in the new worldwide print and television advertising campaign for the brand’s latest women’s fragrance, deep euphoria Calvin Klein, which will debut in the middle east in November 2016.   Ms. Robbie first captured worldwide attention when she starred in Martin Scorsese's Academy Award-nominated and Golden Globe-winning film, The
Mo Bistro Introduces Upscale Dining To The Capital!

Mo Bistro celebrated the official grand opening of Mohandseen flagship store. The event was hosted by Mr. Mohamed Abdel Hak, the owner and creator of one of Cairo’s former trendiest locations, Cafe Mo. A pioneering concept, Mo Bistro brings a twist on upscale casual dining guaranteed to make your experience memorable.   Mo Bistro hosted a private event and celebrated with friends, family, socialites and media personalities. Guests were served teaser items from the main courses to get
Nelly Karim Brand Ambassador for Ariel!

Egyptian star Nelly Karim plays many roles. She is an actress, a model and a ballerina - a true performer in every sense of the word. She is also the first Egyptian actress to ever sit on a Venice Film Festival judging panel. “Nelly Karim is a passionate and energetic performer, in every role she plays,” comments Tamer Hamed, Brand Director for Fabric Care at Procter & Gamble. “We are extremely pleased to welcome her as
Ted Baker Launches New AW16 Collection in Cairo

Crack the AW16 dress code with Ted’s thrilling new collection of Most Wanted pieces. Prints are firmly in the frame for Autumn/Winter, while shades of opulent teal, purple, grey are runaway favourites; ensuring you never get left in the shadows. An enigma he may be, but Ted’s inimitable attention to detail guarantees there’s no case of mistaken identity; texture, embellishment and finishing flourishes have the finer details all stitched up.         Be the best-dressed man for the
Journey of Chopard’s Happy Spirit Fragrances!

Under the bridal veil, the dark line of henna weaves an intricate pattern upon her skin, conjuring its ancient magic. A powerful charm of love and protection, it brings luck to the couple and evokes the perfect union of two souls that were always meant for each other…   The Collection Through its latest creation, Happy Spirit Forever, Chopard pursues its exploration of a love story’s different facets. The unique sensorial and emotional journey started with Happy Spirit,
Marriott International Adds Starwood’s Hotel Brands to Portfolio

The most iconic and visionary name in hospitality, Marriott International, Inc. (NASDAQ: MAR), expanded to include 30 of the most desirable and prestigious hotel brands with the addition of the Starwood Hotels & Resorts portfolio.   At a time when travelers place even greater emphasis on enriching and personal experiences, they can now choose from the most diverse selection of hotel brands ever. With more than 5,700 hotels and 1.1 million rooms in over 110 countries across
Bourjois Creates The New Volume Routine

What If You Had More Lashes Than You Believed? Actually we cannot see them all! The small, thin and transparent lashes at the inner corner of the eye, invisible to the naked eye, and those hidden.... by others. Bourjois creates its first mascara that reveals women's lash potential volume. Every single lash volumised without exception! Clever and convenient, it allows you to coat all lashes and will become women’s new weapon of seduction.   Volume Reveal offers a unique combination: -
Invitation to Indulge with Marc Jacobs Decadence

Developed with master perfumer Annie Buzantian, decadence is a luxurious sensual woody scent. The fragrance captivates with a sultry top of succulent italian plum, golden saffron and velvety iris. The heart is a bouquet of rich bulgarian rose that mingles with lush orris and creamy nuances of jasmin Sambac. Sexy liquid amber, heady vetiver, and warm papyrus woods dry down to a signature of sophisticated indulgence.   Marc Jacobs Decadence is an invitation to indulge. It makes
FFWD Announces Programme for Spring/Summer ‘17

The region’s definitive fashion platform is set to host more designers than ever before, and new talent collaborations. 31 regional ready-to-wear and couture designers and international buyers from leading department and concept stores are getting together in one-of-its-kind fashion experience. The event, previously held over three days, is extended this season by one additional day in order to cater for the growing number of designers enlisted to show. Additionally, Season 8 will see new talent collaborations making their