Under the patronage of the Al Habtoor Investment – the investment arm of UAE’s Al Habtoor Group, “Al Habtoor’s Cultural Initiative for Supporting Film Industry” kicks off, in a bid to upgrade film industry and positively impact the Egyptian youth. During a grand ceremony, hosted by Khalaf Ahmad Al Habtoor, Chairman of the Al Habtoor Group, and attended by filmmaker Khaled Youssef; a number of films and other entertainment productions were announced in the presence of members of the media, movie stars, public figures, art and society elite.
The initiative is based on supporting the film industry through producing a number of movies in an effort to upgrade the quality of films and positively impact the Egyptian young people featuring good morals and values.
“As Egypt is the heart of the Arab world’s film industry, we have selected it to launch this initiative. Egypt’s film industry has a long history, and we consider this nation as the centre stage for this soft power in the Arab World. Through this initiative, we aim to upgrade the current status of the film industry, which is focused unfortunately on productions that add nothing to the minds of the Egyptian and Arab youth, and only producing movies of low or no moral values,” said Khalaf Ahmad Al Habtoor, Chairman of the Al Habtoor Group.
“We have selected to launch this initiative in collaboration with filmmaker Khaled Youssef in view of his respectable history in making valuable films that tackle serious societal issues and seek to solve them professionally. Through the initiative, we aim is to also cast light on new film directors, screenwriters and talents, who do not get a real chance to bring their works into life and pump fresh blood into the Arab film industry,” he added.
For his part, filmmaker Khaled Youssef said“I thank Mr Al Habtoor for this initiative. The Al Habtoor’s Cultural Initiative for Supporting the Film Industry is a bold step toward upgrading and supporting the film industry in Egypt and the Arab region. I’m honoured to be selected to cooperate with Al Habtoor Group to launch this initiative, which contributes to bringing up a new era of valuable films that the Arab moviegoers have longed for over the last years. We hope these endeavours will make a tangible leap, providing thousands of talents with the real opportunities they seek.”