Thursday, October 19

IKEA Launches Online Planner to Create The Ideal Interiors

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ikeaTrue to its core brand vision, home furnishing retailer IKEA has launched a new bedroom and bathroom planner to further inspire customers in Egypt with easy, convenient do it yourself planning. This online planning tool helps users to better visualize their idyllic setting using their own bedroom/bathroom space to design using IKEA products.


John Kersten, Managing Director IKEA Egypt, Qatar, UAE and Oman said, “Inspiring customers is in our brand DNA. The IKEA journey began with our Catalogue then expanded to our stores where visitors could experience our products and inspirational room sets first hand, then continued to our online presence with the IKEA website and mobile applications. A few years ago we took it even further with extended content and augmented reality. This bedroom and bathroom planner is the latest edition to this extensive list and another platform that doesn’t just inspire, but co-creates with our customers. We believe that with this planner IKEA now plays an even bigger part of their dream.”


2014_ki_ihp_laptopResearch shows that when dealing with decoration, 9 out of 10 people could not imagine how something would look unless they saw a visual rendering of the set up. The easy to navigate planner helps users play and trial different IKEA products – from furniture and accessories to decoration and textiles – within their actual room scenario to create different looks and choose what they like best, in their own time and from the comfort of their sofa. The planner also allows the user to save the list of products chosen for easy purchase either at the store or through the IKEA website.


The bedroom and bathroom planner also ensures customers always choose from the most updated range of products available at IKEA. Given that IKEA refreshes the range available on the planning tool quarterly, this is a great way for customers to always stay updated on the latest products in store as well as refresh their bedrooms as often as IKEA launches new collections.


The bedroom and bathroom planner will be available on the local IKEA website and will be an extension to the IKEA larger vision to offer market leading retail experience both online and offline. The Vista planner is the first tool of its kind in Egypt.

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