Thursday, January 18

Jaguar Land Rover Brings VR to Dubai Motor Show!

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Dubai Motor Show

Engine roaring, car shaking, adrenaline rush, a formula E car and you are behind the wheel! Jaguar Land Rovers is featuring a virtual reality through taking you to the Racing’s Formula E driver’s seat at the Dubai International Motor Show. The show will highlight the newest technologies implemented in Jaguar’s product range, including Vision Technology, Cabin Air Ionization, and the Ingenium Petrol Engines.

We are on to some astonishing experience displayed in Jaguar Land Rover stand, at the Dubai International Motor show, where visitors will be able to explore the work of Jaguar Land Rover through a touch screen display with just a swipe of a finger that will lead to exploding detailed diagram. The enjoyment is meant to get your pulse racing!

Bruce Robertson, Managing Director of Jaguar Land Rover MENA, said: “It’s not only in our cars that we employ the latest technology. We try to give visitors of our stand a truly memorable experience. Having tried it myself, I can tell you that our immersive virtual reality journeys definitely help us tick that particular box. Virtual Reality is an important tool that helps us tell an exciting story for Jaguar Land Rover and to showcase some truly innovative new technology and our entry into Formula E.”

Jaguar Land Rover Technology

Virtual Reality

You will be able to learn about the safety improvements and new benefits enhanced into Jaguar Land rover vehicles by the narrated film which will perfectly illuminate this subject. During your amazing journey in Jaguar Land Rover showcase, you will get more experience about various lighting technologies such as the new Matrix LED lighting system by animated and original footage Of Jaguar Land Rover test track for Gaydon. You can also enjoy the real astonishing benefits of cabin ionization with which you will be provided with improved air quality and freshness by purification of the air outside the car. A technology proven to keep your amazing skin and hair fabulous.

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