Known for excellence in the world of jewellery, L’azurde has made it their mission to produce fine pieces of art for the finest gold and diamond lovers. And this year; in an exclusive event held at the elegant Excelsior hall of Royal Maxim Kempinski, L’azurde announced Super Star Nelly Karim to be their new brand ambassador while pulling the curtain on their new jewelry collection for year 2018.
The new collection promotes individuality and the beauty of uniqueness in every woman considering iconic superstar Nelly Karim as inspirational figure for L’azurde modern woman. “I’m honored to be representing L’azurde women. The brand is known for representing women with elegance, and inspiring women to be unique, and this is something that empowers me to be successful. It is my honor to embody this message, and I am truly pleased that I will share this luxury with women in Egypt,” Nelly Karim said about her collaboration with L’azurde.
L’azurde has seen many brand ambassadors, including Tunisian actress Dorra, and Lebanese diva Elissa, both strong female superstars in the MENA region who stand for diversity and women empowerment. Nelly Karim is a great addition to the list and is expected to take the brand’s image to a whole new level.
“L’azurde is the number one regional brand in luxury jewelry, and this success is due to our belief in empowerment. We offer numerous designs, reaching 5,000 designs a year, to serve all types of women. We are thrilled that Nelly Karim is our partner on this journey, and hopeful to see more women enjoying L’azurde’s remarkable jewelry,” stated CEO of L’azurde, Selim Chidiac.
In line with the company’s strategy of becoming a ‘house of brands’, L’azurde launched in 2016 its own value diamond brand, Kenaz Jewlery to attract a new consumer segment. L’azurde also acquired the franchise for Amazing Jewelry (a silver jewelry fashion brand from Copenhagen) for 25 years in more 9 countries. The brand’s creation of wedding bands, introduced to markets two years ago, has been going viral and succeeding widely in the Egyptian market, and they’re still to bring more to the market in the few coming years.