A Two Day Conference
Over two days, the Marketers League held its 3rd conference in the attendance of David Scott, International Marketing & Public Relation Expert and author of PR bestsellers in the US. The conference was attended by PR managers and media specialists, as well as newspaper and online journalists from Egypt and the MENA region.
The Conference gave room to multiple speakers discussing the future of marketing, advertisement and PR, and the media effect on society. The league also discussed online marketing challenges, and the recent development in virtual reality marketing.
List of speakers at the conference included Dr. Ibrahim Hegazy, Dr. Galal Zaki, Dr. Rami Khodair, Dr. Ahmed Salah Fekry, and Businessman, Omar Eslam.
Marketers League CEO, Samer Farrag, pointed out the league’s pleasure of having key marketing and PR leaders in the 3rd conference, not to mention marketing guru Mr. Scott, adding that this amazing gathering of leaders may boost the advertising and marketing sector in Egypt, as it is the main lead in Egypt’s commercial life.
Farrag was very happy for having successful partners this year. The Conference’s Media and PR Organization was handled by Strike Media and Marketing Expert, Tarek Abdel Mohsen; while the huge, two-month advertising campaign of the conference was handled by Outdoor Advertising Company and MOA Company.
On the sideline of the 3rd conference, the Insite Outdoor application was launched. It is the first specialized application in Egypt to be responsible of measuring outdoor advertising campaigns (scientifically) to further facilitate advertising decision-making process and assessing advertisement costs. The event had many prominent sponsors including Super Spot, Franchisegate & National Bank of Egypt (NBE).