From the Africa Hotel Investment Forum (AHIF) in Kigali, Rwanda, Marriott International has just announced further expansion plans in Africa with seven new hotel signings. As the first global chain to make a significant investment in Africa with the acquisition of Protea Hotels in 2014, Marriott International is targeting over 200 hotels with 37,000 rooms open or in the pipeline by 2022. This means a capital investment of almost $8.5 billion which is expected to generate substantial economic activity and around 50,000 direct and indirect jobs upon opening the hotels.
In Egypt, the company recently reopened Sheraton Cairo, a city icon for over four decades, after extensive renovation. It is now looking to debut its renowned luxury brand St. Regis, with the opening of the spectacular St. Regis Cairo, a highly anticipated addition to the company’s luxury portfolio in the country.
“Africa today makes a very compelling story. We are seeing unprecedented traction for our compelling brands, driving our momentum of growth,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We have always believed in the potential of Africa and the opportunities the continent has to offer. With economic growth, a rising middle class and rapid urbanization, the demand for travel and high quality lodging is growing, providing us with a significant opportunity to enhance our footprint and play our part in supporting many emerging markets across the continent,” he added.
Today Marriott International hotels are present in 20 African countries: Algeria, Djibouti, Egypt, Ethiopia, Gabon, Ghana, Guinea, Kenya, Malawi, Mauritius, Morocco, Namibia, Nigeria, Rwanda, Seychelles, South Africa, Tanzania, Tunisia, Uganda and Zambia. The company is expected to foray into new markets including Benin, Botswana, Madagascar, Mali, Mauritania, and Senegal and has signed 1300 new rooms marking the debut of Marriott International into Côte D’Ivoire while strengthening its presence in existing markets including Ethiopia, Ghana and Nigeria.