Monday, December 18

Longchamp AS SEEN ON TV!

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Without the magic of television, would Marilyn Monroe have turned out to be such a big Hollywood star? The captivating power of mass media is more or less the idea Jeremy Scott is getting across, as he brings together the slogan “As Seen on TV” and a portrait of the leading glamor icon of the fifties.

Very playful, very eye-catching, very Marilyn. This pop-culture themed bag is the latest creation in the collection of the Le Pliage bags by Jeremy Scott for Longchamp. The perfect pop art collaboration! The “As Seen on TV” bag will be available at Colette, in Paris, from May 2017 and in all Longchamp points of sale from the start of June 2017.


French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s handbags, luggage and accessories have a worldwide reputation for craftsmanship and quality, which now extends to shoes and ready-to-wear collections. Longchamp epitomizes French flair, fresh and inspiring creativity, as well as sharing the lives of women and men across the world who enjoy a touch of luxury every day.

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