In an elegant event held at Dusit Thani Lake View, OPPO unveiled its latest premium model “F5” featuring newly-introduced, A.I. Beauty recognition technology; a technology designed to “capture the real you” as per their motto!
In a soothing atmosphere, guests got to experiment with Oppo’s new Selfie Expert that is set to personalize beautification for subjects according to the surrounding settings to guarantee the best Selfie experience to all users.
Aiming to drive a new trend across Egypt, F5 is all about “Capturing the Real You”. All attendees, including the rising star Amina Khalil, took a glimpse of the new smartphone’s unique design and A.I. beauty recognition where they got to capture outstanding selfie moments with each other.
Priced at 5490 EGP, the F5 will go on sale from December 16th and will be available both online and offline. Two other models were also announced at the launch event, the F5 6GB edition and the F5 Youth to give OPPO fans and the youth more choices to suit their needs. These two options will be available in Egypt soon.
The F5 is considered OPPO’s first model with ‘Infinity Screen’ offering a 6.0-inch FHD+ full-screen display ensuring vivid visual enjoyment without increasing the size of the phone. It also comes with a ‘Facial Unlock‘ option that is designed to recognize the user’s face to unlock the phone.The fingerprint unlock function is also available but this time with the reader on the back of the phone paving the way to a full front screen.
“The launch of F5 comes as a celebration of OPPO. As the world’s number four smartphone brand,” commented Andy Shi, Managing Director of OPPO Africa and Middle East, “our focus has always been on bringing the best photography and Selfie experience to the Egyptian consumers. We have been leading the Selfie with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F5 that offers the first A.I. Beauty technology, we are confident of going further ahead in this journey. Thus, the new brand slogan, The Selfie Expert and Leader, truly represents our ambition to continue being the leaders,” he continued.
AI Beauty Recognition
The new groundbreaking selfie technology offered by F5 uses artificial intelligence to define skin type and tone, age and gender of all subjects, and analyze environment lighting conditions through referencing other facial images from a massive global photo database. The new technology aims at beautifully naturalizing the selfie shots by scanning more than 200 facial recognition spots, and identifying the unique features of people in the selfie (cheek, nose, lower jaw etc…) in order to enhance each image perfectly, regardless of the shooting angle or facial expressions. The technology will self-learn to further enhance each shot as it takes more selfies.