The day kicked off with series of interviews held by the region most prominent journalists and influencers. Later that evening, Felix Gesnouin and Christophe Raynaud attended a lavish party with more than 200 of the Middle East’s top editors, influencers, and VIPs at the “Industrial Avenue at China Grill” at the Westin Mina Seyahi.
Upon entering, guests were immersed in the Rock and Roll world of UOMO with luxurious food and drink offerings along with some of the best tunes of the moment. A guitar professor was also present to teach the audience how to play the campaign song, and this musical activity had a great success amongst the guest. Also in attendance were Coty Inc. Middle East General Manager Salem Kaissi, who greeted the attendees with a welcome speech.