Thursday, January 18

Modernity & Legacy in Ferragamo’s Vara Rainbow!

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Salvatore Ferragamo_Vara Rainbow

In his pre-spring bag collection, Vara Rainbow, Salvatore Ferragamo made sure to combine a sense of modernity with the brand’s legacy and geometric designs. That’s why the new collection of Salvatore Ferragamo’s bags features luxurious designs through ultra-feminine palette of Opal, Begonia, BonBon, and Black for calfskin models, and Red for patent leather bags, with the addition of a vara bow ornament!

The Vara Bow History

The vara bow ornament was originally designed in 1978 with the iconic shoe style. Then, Salvatore and Wanda Ferragamo’s eldest daughter, Fiamma, brought back the astonishing ornament with a modern style and design. The Vara Rainbow collection comes 40 years after the original design was presented to connect past, present and future.

When it came out,” said Fiamma in an interview on the original Vara pump, “the boutique line didn’t have a model that was both sporty and elegant.”  The Vara Rainbow designs, with sophisticated and innovative style, commemorated Salvatore’s prominent past and presented his future dream to dress ladies “toe to head”, as Salvatore’s brand first displayed shoe, then accessories and ready-to-wear.

Inside & Out

Salvatore Ferragamo_Vara Rainbow

While the outside of the new bags is luxurious, focusing on details and linear silhouettes; the inside of the new Vara Rainbow bags is set to amaze everyone! The bags have back pockets that feature the other part of the brand’s name ‘Rainbow’. Opening to a series of multicolored compartments that celebrate Ferragamo legacy: Rainbow. The Rainbow sandal was designed by Salvatore Ferragamo for Judy Garland in 1938. That legacy sandal had an upper of golden kidskin straps combined with a colorful wedge.

The Vara Rainbow bags collection weaves a tale of modernity using threads from the Salvatore Ferragamo brand’s roots, in a way of very talented craftsmen. The new pre-spring collection is a true treasure in hand for everyone who appreciates the history of art and loves modernity.

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