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Crazy Hair Myths That You Should Stop Believing In!

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They say a woman’s hair is her crowning glory. Women go beyond limits to take care of their locks! And in the process; despite living in a very modern world, many are still governed by myths and old wives’ tales when it comes to caring for their mane. Well, if you’re tired of trying to figure out which hair myth works and which doesn’t! We
Sheer Magic in a Frangrance Bottle!

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Exquisite, exotic, intoxicating, sophisticated, strong, or subtle, there is everything more to a perfume than its fragrance.  Each bottle lying on the dresser holds secrets, wisdoms, and charms waiting for you to reveal, decipher, and impart.  A world of magic in a bottle yearning to be explored, that’s perfume.   Scientifically speaking, fragrances are generally composed of three layers, or “notes” of varying intensities to balance them
Look Gorgeous & Feel Fabulous With Jewelry!

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You can look as glamorous as Elizabeth Taylor, and feel as fit as Jane Fonda. You must be asking yourself “How could that be?” The answer is in the power of precious stones. Precious stones or Gemstones do not only make you look awesome wearing them, but they have special powers that can make your life healthier, happier, and much more balanced.   Looking beautiful and feeling
Maserati’s Reveals Its First-Ever SUV LEVANTE!

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The launch of Maserati's first-ever SUV took place during the opening ceremony of MTI group's first show room and service center in Cairo. The all-new Maserati Levante, a turning point in Maserati’s history, is put to display in the new showroom that includes a reception lounge for clients, a section for Maserati merchandise and a configuration area where clients will have the opportunity to customize
Crystal Lagoons Add Extra Sparkle to Azha, Ain Sokhna!

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Leading Egyptian real estate development company, Madaar Development, has teamed up with Crystal Lagoons, an international water innovation company and the developer of the ‘world’s top amenity’, to create two stunning lagoons surrounded by sandy beaches at the Azha resort in Ain Sokhna, Egypt. The 1.6 million-square-meter waterfront luxury residential resort, expected to be fully operational by 2020, will feature a five-star line-up of luxurious amenities, spacious residential villas, apartment complexes
Majid Al Futtaim to Open ‘Mall of Egypt’ on March 2nd!

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For over 20 years, Majid Al Futtaim has been creating great moments for everyone every day with its unique brands and innovative concepts. And now; the leading shopping mall, communities, retail and leisure pioneer is gearing up for the reveal of the much-awaited Mall of Egypt; as the gates of the super-regional mall open to the public for the first time on the second of
Aswan’s First-Ever Marathon on Banks of The River Nile!

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The TriFactory, in collaboration with Magdi Yacoub Heart Foundation announced the first ever Aswan Marathon, taking place on February 24th, 2017. The running event, dubbed 'Aswan42' in homage to the iconic marathon distance (42km), will provide participants with a unique run course: all along the banks of the River Nile. Runners can choose from the full marathon, half-marathon (21km), and the 10K race distances, while
Superb Wedding Experience From OWC5 Is Set to Start!

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It's the count down to one of the biggest Wedding Events in the region!  Our Wedding carnival (season 5) is a few hours away dear brides and grooms-to-be. It's the ideal spot to plan for your big day where designers, wedding planners, and all figures of the wedding industry are brought together to give you the best Wedding planning experience.   This year, OWC5 is also surprising lovebirds
Longchamp Stirs Valentine Celebrations With Kiss & Love Accessories!

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Longchamp, French luxury House, is joining lovers out there in their Valentine's Day celebrations with a special line of accessories that are just tickled pink and fuchsia, and they're calling it the 'KISS & LOVE' collection.   There is no tradition more touching for Longchamp than commemorating love by giving you master craftsmanship with a hint of whimsy in an original collection full of words and color in
Sophie Bauçais Brings Hairstyle Bliss to Spring/Summer ’17!

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"BLISS" spring summer 2017 collection signed by Sophie Bauçais can be summed in one word: Felicity. Sophie Bauçais's inspiration is born of meetings, research, the excitement of the city, and the quiet beaches in the fall to bring happiness, inner contentment and delight.   Natural hair with subtle shades, in chic, pop or iridescent versions. A line of sleek cuts, fresh cuts and sweetness come in turn to