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Why She Buys?

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AHOLIC suffix: One that is addicted to or compulsively in need of.. e.g. shopaholic   Shopaholism: Reasons, Triggers, and Aftershocks In her book To Buy or Not to Buy: Why We Overshop and How to Stop, April Lane Benson speaks of overshopping as a “coping mechanism, a way you temporarily distract yourself from authentic personal needs that aren’t being met.”[1]   An emotional and/or compulsive shopper would typically go spending money
Sophie Bauçais Brings Hairstyle Bliss to Spring/Summer ’17!

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"BLISS" spring summer 2017 collection signed by Sophie Bauçais can be summed in one word: Felicity. Sophie Bauçais's inspiration is born of meetings, research, the excitement of the city, and the quiet beaches in the fall to bring happiness, inner contentment and delight.   Natural hair with subtle shades, in chic, pop or iridescent versions. A line of sleek cuts, fresh cuts and sweetness come in turn to
Dubai Shopping Festival Street Runway on BEACH!

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By local models trained to international standards and with gymnastic equipment used as props; the popular Street Runways event made its second appearance at Dubai Shopping Festival (DSF) with Thursday night’s active wear fashion show, held at THE BEACH.   Hosted by influencer Dana Wolley, the show featured a range of curated outfits for fashionistas from GAP Fit, Patrizia Pepe, s*uce ON-SEA, Roberto Cavalli Gym, Adventure HQ and Glassing
Semiramis InterContinental Hosts Charbel Zoe’s Fashion Show in Cairo!

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Showcasing his designs for the first time in Cairo, celebrity designer Charbel Zoe displayed 30 of his most fascinating numbers at DG Beauty's Ultimate Beauty Show held at Semiramis InterContinental Hotel. Media personalities, celebrities and high profile guests all enjoyed the show as well as the informative presentations by renowned plastic surgeon Dr. Karim Rafla and makeup artist Samer Khozamy, who filled everyone in on the
Elizabeth Arden Takes Anti-Aging to The Next Level!

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Every day in cities all over the world, the environment is visibly aging our skin. In fact, 80% of all signs of skin aging are due to environmental aggressors such as UV rays, pollution and smoke. Recognizing the global epidemic of pollution, Elizabeth Arden, the leading authority in high-tech environmental anti-aging solutions, introduces a first-of-its-kind invisible skin shield: PREVAGE® City Smart + DNA Enzyme Complex™ +
Ted Baker Launches New AW16 Collection in Cairo

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Crack the AW16 dress code with Ted’s thrilling new collection of Most Wanted pieces. Prints are firmly in the frame for Autumn/Winter, while shades of opulent teal, purple, grey are runaway favourites; ensuring you never get left in the shadows. An enigma he may be, but Ted’s inimitable attention to detail guarantees there’s no case of mistaken identity; texture, embellishment and finishing flourishes have the
FFWD Announces Programme for Spring/Summer ‘17

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The region’s definitive fashion platform is set to host more designers than ever before, and new talent collaborations. 31 regional ready-to-wear and couture designers and international buyers from leading department and concept stores are getting together in one-of-its-kind fashion experience. The event, previously held over three days, is extended this season by one additional day in order to cater for the growing number of designers enlisted to show.
bebe – Debut of In-Store Redesign in Mirdif City Center

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bebe, the alluring and timelessly sexy bridge fashion brand, is thrilled to debut its new international in-store design concept at its Mirdif City Center store. Proudly showcasing the brands revamped new look; the label also marks this grand moment as its latest venture into the pedestal of high-end luxury. The new design elevates the ambiance of luxury, femininity and sophistication. Boasting an elegant mix of Italian
PROMISE THE MOON THIS RAMADAN With La Marquise

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  They say moonlight drowns out all but the brightest stars.   Outshine all stars with LaMarquise Jewellery’s enchanting Ramadan Collection.    Promise her the moon with this exquisite collection inspired by the elements of Islamic art and culture. Meticulous details such as the setting of the opulent Tanzanite stone and ornaments like the emerald and diamond halo are the signature and unique features of these pieces.   Radiating through deep colourful hues this classical collection will illuminate
Wedding fever at Wojooh!

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Whether you’re invited to a grand romantic wedding in a ballroom, a beautiful sunset wedding by the ocean, or a fast paced uptown city wedding – Wojooh is here to be your wedding beauty best friend. Pass by Wojooh stores and experience Wedding month full of bridal surprises. Not only are they ready to give brides beauty 101 lessons, they are also 100% equipped to help glamming up the lady invitees!