Building on an outstanding success and long partnership between UNICEF, Starwood Egypt with its 7 Sheraton & 4 Le Meridien Hotels organized a variety of fundraising activities, for the 4th year consecutively, to enhance the development and educational projects of the needy children, as well as extending clean water to rural villages. In 2014, a different theme was planned featuring a rowing competition between hotels on the Nile River where 11 boats representing 11 sponsors and 11 Starwood Hotels were floating on the Nile in a race favor Egypt children. The race has been witnessed by hotel associates, top executives including Hassan Ahdab, Vice President, Regional Director AFIO, Starwood Hotels and Resorts and Thomas Schoen, Area General Manager Starwood Hotels Egypt together with the general managers and executive teams. Rowing has been concluded by distribution of 3 winner trophies; gold, silver and bronze to Sheraton Cairo, Sheraton Soma Bay and Le Meridien Heliopolis consecutively and announcement of the fund raised, amounting to $ 10,000. (Some of it was reached with the assistance of Magnificent’s PR team).
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