Toyota has just announced the launch of the 2018 Fortuner in Egypt to unveil a second-generation model, which builds on its heritage of being a durable sport utility vehicle (SUV) with impressive off-road capabilities. With the new Fortuner, Toyota has focused on creating a more distinctive, sleek and powerful design while improving performance and adding a wide variety of features to increase convenience, safety and ride comfort.
Sharing Toyota’s development philosophy for the vehicle, the Fortuner’s Chief Engineer, Masaaki Maeda, explained: “Our development concept was to build a true SUV that has style and confidence. The all-new Fortuner is the outcome of our continuous efforts to redefine toughness while offering our customers powerful vehicles with drastically improved off-road capabilities.”
The new Fortuner is assembled in Egypt applying the highest quality and technology standards of Toyota Japan, CEO of Toyota Egypt, Ahmed Monsef, said. He added that 40 percent of the parts assembled are made in Egypt. “The new Fortuner was first launched in Egypt in 2012 under difficult economic conditions but we had taken up the challenge nevertheless. The Fortuner’s original design and range of refined features made it a complete success. In the first six months of its launch, the Fortuner was the best-selling SUV in Egypt, with a 26.3 percent market share,” Monsef added.
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “The all-new Fortuner is a completely redesigned SUV that enhances driving confidence on every level while setting a new standard for SUVs all around the world. It debuts a compelling design with a strong identity, expressing refinement and innovation as well as functionality and toughness. It also epitomizes Toyota’s focus on developing vehicles with impressive quality, durability, reliability (QDR) and off-road ability.The result of this is a comprehensive revamp, creating a unique SUV that is every bit as comfortable on the school run as it is on the region’s toughest off-road trails.”
To ensure peace of mind for customers, Toyota developed a new stronger frame for the Fortuner, which enables the vehicle to withstand rough road conditions, in addition to an improved four-link suspension system for a more comfortable drive. The new engine offers high torque at lower RPMs. Furthermore, the design concept is rough but cool, with three bold, iconic lines. On top of all of this, the all-new Fortuner offers premium utility and safety features, as per the words of Chief Engineer, Masaaki Maeda.