It’s almost New year… Time for all that’s new & good… This year , why don’t you start the year with some new fashion choices that are sure to refresh our wardrobe. Spotted at Arab Fashion Week, the dazzling fashion fiesta taking place at the trendiest city in the MENA region (aka Dubai) here we bring you 15 ready-to-wear brands that are sure to bring a brand new look to your style in 2019. Check them out and be ready to dress to impress!

SHEIN

From what started as a small group of passionate fashion loving individuals in 2008, to a multinational team, SHEIN has grown immensely to what it is today; an international e-commerce platform serving over 230 counties and regions globally. The SHEIN girl is fashion forward yet classy, effortlessly cool and unafraid to venture into different styles. With their collection inspired by Party Glamour, Sporty Chic, Vintage Trends and Work Flair, the brand is certainly upholding its philosophy that “everyone can enjoy the beauty of fashion”.

BLSSD

Established in 2015 by Lama Riachi, BLSSD is the only non-profit social enterprise fashion brand in the region dedicated to helping individuals whose lives have been touched by cancer. Known for its careful cuts, elegant lines, and confident minimalism, this is a fashion+purpose driven label that blends clean design aesthetics and effortless quirk with a large dollop of urban sensibility. .

OLD TIMES

An e-commerce brand in Taobao, Old Times was founded in 2008 in Beijing and has quickly become one of the most popular brands in China. Graduating from Suzhou University of China with a major in Fashion Design, Shi Yejia (creator of the brand) has more than 20 years’ experience in design of garments for women and sure knows how to make them look exquisite.

NINA ZANDNIA

What do you expect from a Persian/ Swedish who grew up in New York and Sweden before living in Australia and then Dubai for the past 10 years?! A worldwide perspective of style to say the least! This is what Nina Zandnia offers to the world of fashion!! Nina appreciates that it is tough for professional woman to keep ahead of trends when juggling multiple commitments. So she brings in her creative ideas and designs to help women achieve their goal of looking their best, day or night, with 0% hassle. Her fashion line is now available in Galeries Lafayette, Dubai.

BAV TAILOR

This is a collective fusion of sharp tailoring, geometrical forms and finest certified natural fabrics that represent true hallmarks of Made In Italy and Eco-Sustainability. Born in London, Creative Entrepreneur Bav Tailor unites a team of modernistic creatives from her multiple homelands with one common interest; to re-construct the age-old techniques of tailoring with innovative cuts, eco-sustainable materials, and technology.

MODEMENT

Established in 2010, MODEMENT is a Hong Kong-based fashion label specializing in creating gender-neutral and minimal silhouettes while demonstrating exquisite craftsmanship and based on the belief that fashion shall not be derived by genders but defined by the interactions between garments and wearers. Debuted in 2013 at Hong Kong Fashion Week, MODEMENT has previously shown its Ready-to-Wear collections at Paris and Milan Fashion Weeks, just recently it made its Middle East debut in Dubai.

SOPHIA NUBES

Swiss born designer Sophia Nubes succeeds to impress with her latest ready to wear collection proudly made in Italy; “It is the silent knowledge of the well-known “Made in Italy” which cannot be taught and nobody will be ever able to copy. There is nothing in between – either you know it or you do not. Day after day we create working hard but full of passion.” She passionately claims!

THISNORTHAT

Brought about with a power duo (Lin Yu Bo and Tan Li Chen) who met in Istituto Marangoni Milan campus and are now representing their 2 different countries (China and Malaysia) mutually. Together, they devote themselves to exploring fashion’s contradictions that bring cohesiveness to forming a new genre. THISNORTHAT signifies the different possibilities that have no boundaries, no labeling, no rules and no gender.

HUANG JIA PRODUCTION

Founded in 2013, Huang Jia Production is all about leisure products and taking a light retro cultural and artistic route. With an aim to make products not only return to nature but also lead fashion, this native Chinese brand emphasizes modern tie-dyeing, embroidery and printing techniques in the design of products.

PEARLA COLLECTION

Established by Hessa and Fatma Ali Aljoker, PEARLA is a Dubai based fashion brand that creates conceptual ready-to-wear numbers. The main concept behind PEARLA is to introduce abstract and contemporary pieces that merge art, storytelling and a wide imagination with fashion to a look that surpasses expectations.

LA CAVA PRIMERA

Loved by celebrities all over the world, the name La Cava originates from a famous musical named “beautiful woman”. Created by Yoyo Zou who graduated from Donghua University in 2011 with a Masters degree in fashion design, the brand is well-known for its hand-made pieces; all low key and delicate with an oriental accent. Yoyo Zou has shown in New York for several seasons, and just now she made her debut in Dubai.

CAR|2IE

Founded in 2016 by Carrie Kwok, CAR|2IE designs have a structural form, yet maintain their femininity and emphasize proportion. The collection focuses on creating a strong silhouette with creative details in fine quality providing a wide variety of styling choices. The brand matches components of masculine tailoring to feminine chic elements that provide a refined, striking look. Luxurious and daring, CAR|2IE garments are perfect for creating an inspired style suited to everyday wear that can reflect one’s mood and lifestyle.

ASMARAÏA

The ASMARAÏA brand philosophy is an interpretation of traditional and opulent clothing of the East; keeping it respectful, abiding all norms and canons, but presenting it in a more original and modern outlook. ASMARAÏA Designs allow women to maintain harmony and peace, the confidence that not one of her movements will bring discomfort, will not expose her body, will not mark too clearly her outline, but on the contrary, will keep it in fabulous silhouette and safety. Carefully guarding the boundaries of a womanʼs personal space, the elegant silhouettes of ASMARAÏA help her to remain an energetic source of attraction for femininity.

VERRAGEE

Verragee is a well-known Chinese long skirt brand founded by original designer Wei Honghao in 2010. Verragee insists the original design and exquisite quality, adhere to the design concept of blending minimalist and modernist, the unconstrained and the elegant. The inspiration of every design is from a different histories, cultures and customs all over the world.

TONY MIRANDA

Priding himself on the ‘Art of Perfection’, Tony Miranda is a loved name among prominent personalities in the politics, finance, aristocracy, society and entertainment worlds. Hailing from Portugal, Miranda’s name was projected in the ‘Homeland of Fashion’ dressing high-profile figures who look for fantasy-inspired elegance.